Market research and strategy advisory for pre-seed and seed-stage startups.
We give early-stage founders the market evidence investors expect: defensible market sizing, competitive benchmarks, investor-landscape research and the data behind the market and traction sections of the deck.
Services
Fixed-scope, fixed-fee engagements designed for companies raising their first institutional round.
Market and Competitive Study
Market sizing (TAM / SAM / SOM), customer-segment research, competitor benchmarking, pricing and unit-economics comparison, and a positioning memo.
Fundraising Readiness Sprint
The market and competitive study plus investor-landscape research and a target list, demand and revenue forecast, market and traction sections of the investor deck, data-room market materials, and two mock investor sessions.
Fractional Research Analyst
Ongoing market monitoring, competitor tracking, investor-pipeline analytics, research support for investor diligence, and board and investor update materials.
Pitch Preparation
Preparation for investor questions on market, competition and go-to-market; objection handling; rehearsal sessions.
How we work
Every engagement follows the same discipline: a written scope, primary and secondary research, quantitative analysis, and deliverables a founder can defend in a diligence meeting.
Scope
A short statement of work with the questions to answer, data sources, deliverables and a fixed fee.
Research
Public filings, industry and government data, funding databases, product and pricing audits, and structured interviews with customers and operators.
Analysis
Market-size reconstruction, segmentation, competitor benchmarks and forecasts built in spreadsheets and Python, with every assumption documented.
Delivery
A written report, the underlying model and data, and a working session to turn findings into positioning and the investor narrative.
Research program
Alongside client work we publish our own research on the early-stage market in the San Francisco Bay Area. Two studies are in progress for 2026.
Bay Area Pre-Seed and Seed Market-Sizing Benchmark 2026
How early-stage companies size their markets and how investors test those estimates: standardized TAM / SAM / SOM reconstruction across software, AI infrastructure, fintech and climate, compared against third-party market data, with a sector benchmark table.
Early-Stage Investor Landscape, San Francisco Bay Area, 2026
A segmentation of pre-seed and seed investors by stage focus, sector thesis, check size, lead/follow behaviour and recent-round data, drawn from public filings, fund websites and funding databases.
About
Founders win when they understand their market better than anyone else in the room.
Huyvin Advisory helps pre-seed and seed teams in software, AI infrastructure, fintech and climate get there. We turn the questions every early-stage company has to answer — who buys, how big this can get, why now, why you — into clear answers backed by evidence.
That clarity compounds: sharper product and go-to-market decisions, a story investors can verify, and fewer surprises in diligence. We take on only a few founders at a time, so each one gets hands-on attention from the first question to the final deliverable.
Contact
Tell us what you are building and when you plan to raise. We reply within two business days.